Social media advertising can be a great tool to market products and services if used correctly. For example, Instagram users spend over $1 billion on products they saw on the platform.
That makes Instagram the second-largest digital shopping channel, just behind search engines like Google, and marketers should take advantage of this opportunity to reach new customers and expand their business. To help you with that, here are the 5 best ways to advertise on Instagram in 2022.
1) Advertisement type 1: Sponsored Posts
The most commonly used form of advertising on Instagram has sponsored posts. This type of advertisement allows you to take advantage of an already existing audience by having an influencer post a picture or video with a certain hashtag.
2) Advertisement type 2: External link within bio
Businesses can increase their reach by using hashtags. Hashtags are a way for users to search for content relevant to a certain topic or theme so that when they search these hashtags they see all of them associated with them. Because of hashtags’ versatility, businesses can reach an entirely new audience that may have otherwise been inaccessible. This allows businesses to increase brand awareness and encourage engagement.
3) Advertisement type 3: Brand Ambassadors
Do you have loyal customers? Give them some money and tell them to start a hype machine for your product. Brand ambassadors can go viral quickly—and they’re not very expensive. If your new business is on a budget, keep an eye out for users who’ve posted photos of themselves using your product or going gaga over it online. Reach out with a monetary offer and ask if they’d be willing to test it out and post about their experience.
4) Advertisement type 4: Hashtag game
By creating a custom hashtag (i.e., #30daychallenge), people will be more likely to use your brand’s name, and it’ll be easier for you to track how many people are engaging with your brand. Remember, whoever has control of a hashtag typically controls its popularity.
5) 6 Important Things To Consider
It’s one thing to run an ad campaign and attract more followers, but it’s another thing entirely to successfully convert your newfound fans into long-term customers. When it comes time for you to advertise on Instagram, consider these six important things. Consider how each can positively (or negatively) affect your bottom line and whether or not you need to make any changes accordingly.
So, this topic concludes the article on 5 Best ways to advertise on Instagram in 2022. I hope this article finds it helpful to you. If you get any questions, feel free to ask me in the comment section.