It’s time to show the world who you are and what you have to offer. It’s time to build your brand through Instagram! Here are our 5 tips to help you make the most of this great social media tool…
A) Preparing your profile
When you’re setting up your profile on Instagram, make sure that you include a profile photo and link to your other social media platforms like Twitter and Facebook. Depending on what kind of business you have, it might be good to also include links to your website or products/services. Although not every follower is going to click on them, they are useful for helping people find out more about who you are and what you do. Also, make sure that your bio includes keywords so that people can easily find out more about you. If someone clicks on your page and sees an empty bio, they probably won’t stick around long enough for anything else!
B) Preparing images
Whether you’re a blogger or a social media manager, you probably have good reason to be on Instagram. But one of those reasons might not be pretty: you want your feed to look great! With that goal in mind, it’s helpful to keep these tips in mind
C) Captions & Hashtags
Hashtags are a great way to spread your brand’s name and build a community. It allows you to interact with potential clients and fans, as well as other brands in your niche. If you have time each day, try finding 10-15 interesting hashtags that align with your brand or industry and post a comment/link to an image relating to your business.
D) Post Frequency & Content Strategy
Once you’ve identified your niche, it’s time to do some research. Spend a few hours on Instagram looking at other accounts in your industry, and see how often they post. Ideally, you want someone who is posting at least 3-to 5 times per day. You also want an account that has a similar or slightly bigger following than yours (and one that isn’t too niche-specific). Study their strategy: do they focus on pictures or videos? How long are their posts?
E) Influencer Marketing
First, you’ll want to build a following of your own. While there are several ways to do that, we’ll focus on Instagram. Once you have enough followers—you can determine how many is enough based on your goals—you can start looking for influencers and then reach out with a collaboration proposal.
So, this topic concludes the articles on how to build your brand with Instagram? I hope this article finds it helpful to you. If you get any queries, feel free to ask me in the comment section.